Business Development Representative



Sales & Business Development
Posted on Friday, March 1, 2024

About PebblePost

PebblePost is the industry leader in next-generation addressable marketing, enabling brands to engage decision-ready consumers across the online and offline moments that matter via Programmatic Direct Mail.

Fueled by billions of shared 1st-party identity, intent, and transaction signals, PebblePost’s platform enables brands to quickly and easily engage addressable audiences with active purchase intent and measure performance across all points of sale with address-level accuracy. With these powerful audiences and analytics on their side, brands can build a sustainable marketing engine, creating impactful ways to engage consumers and fostering profitable growth with full-funnel solutions tuned to their data and goals.

About the role

As a Business Development Representative, you will engage brands in the early stages of the sales process by finding new business opportunities for growth within our ideal prospect audience. Utilizing various strategies, including cold calling, emailing, and networking, you will identify and connect with prospective marketers at target Brand Partners.

This role reports to the Director of Revenue Marketing.

You will:

  • Execute outbound prospecting strategies, inclusive of marketing campaigns, to grow brand awareness and support the sales pipeline with marketing-owned audiences
  • Implement and track an outbound lead generation strategy on Hubspot Sales Sequences
  • Own lead management post-capture and move leads onto the next stage based on engaged versus unengaged nurture streams
  • Research companies to identify key players, generate interest, and develop accounts to stimulate opportunities
  • Develop lists of potential leads to contact with information from LinkedIn and scraping tools (such as ZoomInfo) to generate, cleanse, and enrich lead lists for outreach
  • Track all relevant qualification and lead management activity using Salesforce and Hubspot
  • Build and maintain marketing databases for accurate targeting and segmentation
  • Assist with the creation of various CRM automations and sequences
  • Report on lead qualification(s) and call activity and provide feedback to marketing and sales leadership on what is working and what is not

You have:

  • 5+ years’ experience in a Business Development Representative (BDR) or sales outreach/CX role
  • 3+ years’ experience with Salesforce data management and HubSpot CRM
  • Identified contacts for outreach from assigned accounts and gained traction on responses using LinkedIn Sales Navigator and ZoomInfo
  • Tracked outreach to avoid duplications by using list management (forms and objects) and cleaning
  • Worked with Google Suite, specifically Google Sheets for data pulls and uploads

Our Benefits

  • Remote-friendly team
  • Unlimited PTO policy
  • Comprehensive medical, dental and vision plans
  • Cell phone reimbursement program
  • Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
  • Employee-based 401(k) program
  • Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options

The salary range is a reasonable estimate based on aggregate data for all US locations. Any offered salary is determined by a wide range of factors including but not limited to; candidate location, cost of labor, market data/ranges, internal equity, internal salary ranges, applicant’s skills, prior relevant experience, certain degrees and certifications (e.g. JD/technology, for example).

Salary range: Low: $65,000 - High: $95,000

PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.