Careers

Hybrid: Three days per week at our Irvine, CA office, per company policy.

Compensation: $110,500 annual base salary, plus eligibility for a year-end bonus.

Ozobot is revolutionizing the role of robotics in education with award-winning AI-powered programmable

robots, patented screen-free coding programs, and STEAM-based learning solutions. Our products

transform how children learn and create across all grade levels, subjects, and environments. Led by a

world-class team of educators, engineers, and computer scientists, Ozobot integrates innovative product

design with emerging technologies, including AI & CTE solutions, powered by our proprietary Ozobot

coding platforms. Ozobot integrates seamlessly with connected devices, enabling native code execution

and supporting Android-powered robotics through Ozobot Apps.

Position Summary:

Ozobot is seeking a strategic, analytical, and creative Product Marketing Manager to bridge the gap

between product development, market intelligence, and commercial success. This role will be responsible

for developing compelling product positioning, translating customer and market insights into actionable

strategies, and leading go-to-market initiatives that drive product awareness, adoption, and revenue

growth.

Working closely with the Product Team Lead, Marketing, Sales, Customer Success, Curriculum, and

international partners, the Product Marketing Manager will help shape how Ozobot's products and

solutions are positioned, launched, and communicated across domestic and international markets.

This individual will develop a deep understanding of the evolving educational technology landscape,

customer needs, competitive offerings, and purchasing behaviors to ensure Ozobot's products remain differentiated, relevant, and competitive.

The ideal candidate is a curious, data-driven marketer who can connect market research with compelling

storytelling, translate complex technical capabilities into meaningful customer benefits, and successfully

bring innovative products to market.

Key Responsibilities

Product Positioning, Messaging & Strategy

● Develop and maintain clear, differentiated product positioning and messaging that communicate

Ozobot's value proposition to educators, administrators, school districts, distributors, and other

key customer segments.

● Translate technical product capabilities into compelling customer benefits, emphasizing

educational outcomes, classroom applications, and real-world learning experiences.

● Establish and maintain consistent messaging frameworks across product lines, marketing

campaigns, sales materials, and customer communications.

● Partner with Product Development and Marketing to define target audiences, customer personas,

key differentiators, and competitive advantages.

● Support product naming, packaging, pricing, and value proposition development for new and

existing products.

Go-to-Market Strategy & Product Launches

● Develop and execute comprehensive go-to-market strategies for new product introductions,

feature releases, and product enhancements.

● Collaborate cross-functionally to establish launch objectives, timelines, deliverables, messaging,

and success metrics.

● Lead the development of product launch materials, including presentations, product descriptions,

FAQs, competitive comparisons, sales collateral, and customer communications.

● Coordinate launch readiness across Product, Marketing, Sales, Curriculum, Customer Success,

and international distribution partners.

● Support domestic and international product launches, ensuring messaging and positioning are

appropriate for regional markets and customer needs.

● Evaluate launch performance and recommend adjustments to improve product awareness,

adoption, and commercial results.

● Identify opportunities to reposition or relaunch existing products to support continued growth.

Market Intelligence & Competitive Analysis

● Continuously monitor the global education technology, robotics, AI, coding, and STEM learning

landscape to identify emerging trends, competitive threats, and growth opportunities.

● Maintain comprehensive competitive intelligence covering products, pricing, positioning,

messaging, partnerships, distribution strategies, and emerging technologies.

● Track domestic and international education market trends, including funding opportunities,

curriculum shifts, purchasing cycles, procurement practices, and relevant policy developments.

● Analyze and synthesize customer insights, market trends, and competitive dynamics to identify

opportunities for product differentiation and innovation.

● Develop and maintain competitive landscape reports, market analyses, and strategic

recommendations for executive leadership and cross-functional teams.

● Identify underserved customer segments, emerging market needs, and opportunities for

geographic or product expansion.

● Support business case development through market sizing, competitive analysis, customer

demand assessment, and commercial assumptions.

Product Strategy & Cross-Functional Collaboration

● Partner with the Product Team Lead to inform product roadmap decisions through customer

insights, market intelligence, and commercial performance data.

● Serve as the voice of the customer and market, ensuring customer needs and competitive

considerations are represented throughout the product development lifecycle.

● Collaborate with Product Development, Curriculum, Marketing, Sales, Customer Success, and

international partners to align product capabilities with market expectations.

● Evaluate customer feedback, educator insights, sales trends, and product usage data to identify

opportunities for product improvements and enhancements.

● Support the evaluation of new market segments, adjacent product categories, and international

expansion opportunities.

Sales Enablement & Commercial Support

● Develop and maintain product marketing resources that equip Sales and channel partners to

effectively communicate Ozobot's value proposition.

● Create sales presentations, product comparison guides, competitive battlecards, objection-handling resources, and other customer-facing materials.

● Provide product training and competitive intelligence updates to internal teams and distribution

partners.

● Collaborate with Sales to understand customer objections, purchasing considerations, and

competitive challenges.

● Support customer demonstrations, presentations, and strategic sales opportunities as needed.

● Partner with Marketing to develop product-focused campaigns, promotional initiatives, and

content that support lead generation and customer conversion.

Customer & Market Research

● Develop a deep understanding of Ozobot's customer segments, including educators, school

administrators, district decision-makers, and international distribution partners.

● Conduct and support customer interviews, surveys, focus groups, and market research initiatives

to identify customer needs, purchasing motivations, and adoption barriers.

● Gather feedback from domestic and international customers to validate product concepts,

messaging, and positioning.

● Analyze customer satisfaction, engagement, and product adoption trends to identify opportunities

for improvement.

● Monitor educational standards, instructional practices, classroom technology trends, and

emerging learning methodologies.

● Translate qualitative and quantitative research findings into actionable recommendations for

Product, Marketing, and Sales.

Product Marketing Performance & Optimization

● Establish and monitor key performance indicators for product launches, positioning initiatives, and

go-to-market activities.

● Analyze product adoption, sales performance, customer engagement, and market response to

assess marketing effectiveness.

● Partner with Sales and Marketing to evaluate campaign performance, lead conversion, and

product-specific revenue opportunities.

● Identify opportunities to improve messaging, customer acquisition, adoption, and retention based

on performance data.

Qualifications

Required

● Bachelor's degree in Marketing, Business, Product Management, Education, Communications, or

a related field.

● 3+ years of experience in Product Marketing, Product Management, Product Strategy, or a

related marketing role.

● Demonstrated experience developing product positioning, messaging, and go-to-market

strategies.

● Experience with product launches and cross-functional marketing.

● Strong analytical skills across market, customer, competitive, and performance data.

● Excellent written and verbal communication skills, including the ability to translate complex

technical concepts into compelling customer-facing messaging.

● Strong project management and organizational skills.

● Experience collaborating across Product, Marketing, Sales, and other business functions.

● Ability to turn complex information into actionable marketing strategies.

● Strong attention to detail, creativity, and a customer-focused mindset.

Preferred

● Experience in educational technology (EdTech), robotics, STEM education, SaaS, IoT, or

technology products.

● Experience marketing products or solutions to K–12 schools, districts, educators, or educational

institutions.

● Knowledge of K–12 purchasing, standards, funding, and procurement.

● Experience supporting domestic and international product launches.

● Experience working with distributor networks, resellers, or channel partners.

● Understanding of AI, coding education, educational robotics, and emerging classroom

technologies.

● Experience developing competitive intelligence programs, customer personas, and market

segmentation strategies.

● Familiarity with product analytics, CRM systems, market research tools, and marketing

performance measurement.

Why Join Ozobot?

At Ozobot, we inspire the next generation of innovators through robotics, coding, and hands-on learning. As Product Marketing Manager, you’ll work at the intersection of technology, education, and marketing to shape how our products are positioned and experienced globally, driving commercial success and expanding our leadership in STEM education.