Vice President of Growth



Administration, Sales & Business Development
Plano, TX, USA
Posted on Wednesday, June 28, 2023

Position Overview

At Katapult, we are a technology-forward, innovative financing company powering the inclusion economy. We believe seeing the good in people is also good for business and are looking for like-minded, passionate leaders who don’t let roadblocks or obstacles stand in their way. As a fully remote VP of Growth, you will develop and execute our company’s direct-to-consumer marketing strategy, driven by our industry-leading mobile app featuring KatapultPay technology, working alongside company executives and reporting to the Chief Revenue Officer. To be successful in this role, you must have in-depth knowledge of business operations and the marketing industry, an analytical mindset and the ability to think outside the box, as well as superb leadership and management skills. If you thrive on challenges, possess curiosity for testing and learning, and have the marketing smarts for data-driven decision making, we know you’ll be successful on our team.

What You’ll Do

  • Create and implement a direct-to-consumer marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term customer acquisition and nurturing, as well as quick wins to achieve tactical revenue targets
  • Develop and execute strategic plan to enhance customer/client acquisition, engagement, and retention, as well as increase our direct-to-consumer market share and reach of our mobile platform
  • Identify growth opportunities and recommend and develops strategy on customer acquisition initiatives, including SEO, SEM, paid/social ad campaigns, partner opportunities, and referral programs
  • Use data and analytics for decision-making and measuring marketing effectiveness; able to synthesize, analyze and interpret data and transfer into actionable steps.
  • Create and promote a culture of structured experimentation and iteration to drive growth and achieve business targets
  • Work with Product / Technology to prioritize direct-to-consumer growth initiatives based on a deep understanding of customer needs, habits, and perceptions
  • Optimize effectiveness of existing marketing channels such as emails, social media, website, etc., based on data-driven insights
  • Analyze business performance and create monthly/quarterly reviews
  • Build and manage a successful team while fostering a culture that aligns with and promotes company values
  • Identify, test, and grow new acquisition channels and campaigns to continually improve results
  • Effectively manage agencies and outside partners
  • Keep a close eye on marketing budgets to limit expenses.

Experience and Skills We’re Looking For

  • A degree in Marketing, Business Administration or a related field
  • 10+ years of experience in growth marketing, managing demand generation and the customer acquisition funnel and/or performance marketing, with a solid track record of success
  • 5+ years of experience in a managerial role
  • Good understanding of Campaign Management Tools (eg. Insider, HubSpot, Mailchimp) and Web Analytics Tools (e.g.. Google Analytics)
  • Highly goal driven and work well in fast-paced environments
  • Possess strong analytical skills and are comfortable working with numerical data (eg. SQL queries, experimentation, and ROI monitoring)
  • Entrepreneurial, creative mindset and highly self-motivated
  • Excellent communication and interpersonal skills
  • Adept at building relationships and liaising with multiple stakeholders
  • Experience with software such as Photoshop, Illustrator, InDesign and Flash, Adobe AfterEffects, and video editing is a plus

Benefits and Perks: At Katapult, there's a lot more to consider than just base pay! We pride ourselves in offering an above-market total compensation package along with other benefits:

  • Work from home
  • Work for a fully remote organization (you're not left out - we all work remotely!)
  • Medical coverage starting at $0.00 cost to you
  • Dental ​& Vision
  • Flexible Spending Accounts
  • New Parent Leave
  • 401K (100% company match up to 5% - immediate vesting) ​
  • Flexible Paid Vacation & Personal Time Policy - "Unlimited PTO"
  • Company-paid life & disability insurance
  • Pet Insurance
  • Employee Assistance Program for personal counseling
  • Legal Services & more!

About Katapult:

Katapult’s mission is simple: Our technology inspires financial possibility. Our vision is to create a world where financial barriers no longer exist by providing disruptive technology that empowers and simplifies the shopping experience. Our values speak volumes about how we operate. We enhance the lives of our employees, customers, and retail partners by providing transparent, innovative and empowering financial products. We achieve extraordinary results through commitment, integrity and teamwork. We create opportunities for success and growth everyday. Inclusion is in our DNA, together we are stronger. We persevere, we work hard, we play hard, we win big.

Katapult is transforming the world of lease-to-own with transparent lease-purchase plans that flex to meet the needs of consumers who are overlooked by traditional credit. With proprietary artificial intelligence (AI) and machine learning (ML) risk-modeling technology, Katapult predicts consumer behavior more accurately than traditional credit scores - providing new paths to ownership for people and new customers for omnichannel retailers. Katapult ensures exceptional experiences with seamless integration, both directly with merchants and through ecommerce platforms, and award-winning customer service.

Inclusion is in our DNA. Katapult hires the best candidates without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by federal, state and local law.