Business Development Representative



Sales & Business Development
New York, NY, USA
Posted on Thursday, May 23, 2024

The Role:

Crafty is growing our Business Development Team. We are seeking Business Development Representatives (BDRs) to join the existing team!

Primary responsibilities will include seeking new business opportunities by contacting and developing relationships with potential customers.

Crafty runs a highly strategic outreach process to a well-defined Target Account List. This is a creative role, and our most successful BDRs will be able to prioritize outreach, carefully consider creative ways to attract the attention of target contacts, and develop messaging that resonates with their needs.

Upon successful qualification of a lead, BDRs will pass those leads over to Sales Executives who will handle the remaining execution of the sales process. Our BDRs will work in a “pod” structure with dedicated Sales Executives who will be working across the same Target Account List. Initially, our BDRs will report directly to the Sales Executive on their pod, and your day-to-day will include:

  • Creatively research targeted accounts to identify key contacts and critical account information prior to prospecting and discovery calls

  • Work collaboratively with our Marketing and Sales teams to align on outreach strategy

  • Execute outbound prospecting through a multi-channel approach: cold-calling, emailing, LinkedIn outreach and engagement, client gifting, hand-written notes, and more

  • Post content regularly on LinkedIn to showcase expertise on F&B at work

  • Set up and run initial client meetings to gather information and share the value of Crafty

  • Be a subject matter expert on the Crafty suite of services/products, as well as the competitive landscape via the website, online webinars, and marketing information

  • Develop and demonstrate expert knowledge of Crafty services and technology, as well as differentiate us from competitors

  • Gathering insights, data, and new trends collected during client meetings to share with the Sales & Marketing teams

  • Maintain and consistently update activities in Crafty’s CRM

Tech stack: Hubspot, Apollo, Gong, Orum, SalesNav, Rollworks

This role is focused on New York City with a hybrid workforce policy. Two days per week in the office.

Who we are:

Crafty is a centralized platform for workplaces to manage employee food & beverage programs across the globe. Whereas Crafty's competitors (i.e., Aramark, Sodexo, Compass Group) lack the technology to streamline operations, Crafty provides the services and the technology (e.g., reporting & analytics, inventory management, budgeting) to manage pantry, catering, cafe programs across the globe, as well as remote employee perks. On average, Crafty clients save 5%-20% through efficiency gains after switching to Crafty. The Crafty platform is used by some of the world’s top workplaces (e.g., DraftKings, Nerdwallet, Brex, Carta, McKinsey & Company, GoFundMe, Flexport, to name a few).

Who we are looking for:

Your experience:

  • Proven sales experience with ideally 1+ years in sales

    • Tech sales or services

    • Door-to-door sales experience (or any environment where you faced considerable rejections) is a plus

    • B2B or B2C

  • Track record of meeting and exceeding expectations in previous roles

  • Proven ability to prospect and tenacity to find the decision-makers within an organization

  • An active network of contacts and relationships that could potentially benefit from Crafty’s services and technology

Your proficiencies:

  • Comfortable working in a high functioning, executive team

  • Skill in consultative selling and relationship building

  • Effective communications skills (oral, written, and presentation)

  • Strategic and detail-oriented planner with a strong ability to identify and follow through on leads to create and close deals

  • Ability to work independently and remotely with high productivity

Your Superpowers

  • Curiosity! You love asking questions and follow-up questions!

  • Extraordinarily out-going. You embrace meeting new people and are able to create real, fruitful relationships with a wide array of individuals.

  • Entrepreneurial. You’re willing and excited to work within a high-growth company with a limited formal structure. You’re eager to test new things and seek continual improvement. You are a self-starter!

  • Someone who embraces failure. Getting turned down by a potential client doesn’t bring you down. It makes you focused on how to rework the solution for future conversations.

  • An on-the-fly problem solver. We are brainstorming to build an exceptional system for each client. It’s our job to WOW our clients, and it all starts with you as you’re often the first impression clients will have of Crafty.

  • Extremely hard working. We are a startup with the mentality that no job is too big or too small for us. You hustle because that’s just how you work.

  • Calm and collected in the line of fire. On a day when everything that could go wrong has gone wrong, you find a way to stay positive.

  • Passionate about growth. We have a bright future ahead, which depends on our team’s spirit, morale, and work ethic.

  • Exceptionally good listener. You read people well. Your EQ is off the charts, and you have a unique, even uncanny ability to pick up on people's needs without them even saying it.

What we offer:
Our people mean everything to us. When you join Crafty, you’re joining a team of passionate, smart hooligans who work incredibly hard and know how to get things done. Building the structure to support our team as it continues to grow will have a tremendous impact in enabling our growth today and shaping the company that we become.
Our employees are joining our team, and we are proud to offer a compensation package that includes an option to join our Crafty healthcare plan to cover health, dental, and vision plans, 401k, paid time off, equipment certification courses, and parental leave. And, it goes without saying, but snacks, beverages, and fun Crafty events are a part of that!
The base salary for this position is $55,000 (non-negotiable) + $30,000 uncapped variable compensation in New York City.
Crafty provides equal employment opportunities (EEO) to all employees and applicants for employment without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.