EMEA Marketing Manager



Marketing & Communications
London, UK
Posted on Tuesday, June 25, 2024

Location: London, England (Hybrid - 3 days per week)

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, AlphaSense is headquartered in New York City with over 1,300 people across the globe and offices in the U.S., U.K., Finland, India, and Singapore. For more information, please visit www.alpha-sense.com.

About the Role:

AlphaSense is looking for a smart, agile marketer to drive awareness, interest and adoption in key industry verticals in the EMEA region. As a Marketing Manager you will oversee the creation of the demand generation strategy and manage campaign execution to drive sales revenue. You are skilled in many marketing disciplines such as integrated campaign management, developing third party marketing channel partnerships, building and executing a regional event strategy and creating response oriented copy and content.

You will work cross-functionally to bring a variety of EMEA campaigns to market and be a key cross-functional partner to our teams in EMEA. This role will be located in London and report to the International Marketing Director.

Primary Job Responsibilities:

  • Partner with a regional sales team to ensure alignment of regional marketing and sales goals, enable sales success and maximize pipeline contribution.
  • Collaborate with other marketing team members to localize and execute campaigns in region.
  • Manage integrated EMEA campaign execution and planning. This will include identification of appropriate marketing channels and potential marketing partnerships in the region.
  • Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.
  • Own development of regional field marketing strategy and execution of conferences, tradeshows and customer events.
  • Own strategy and execution of hosted events (executive dinners, roundtables) and sales focused client engagements.
  • Collaborate closely with wider marketing team to ensure pre- and post-event materials align with regional marketing program objectives
  • Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs
  • Participate in various company initiatives and projects as requested
  • Undertake individual tasks of a marketing plan as assigned

Skills and Qualifications:

  • 8+ years in marketing related roles preferably in B2B SaaS
  • Experience producing content for specific delivery channels (email, blog, website, newsletter)
  • Passion for events and demonstrated ability to plan, communicate and execute world class events
  • Excellent verbal and written communication skills
  • Ability to thrive in a fast-paced environment, within a high growth company
  • Strong project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders
  • Familiarity with marketing technologies a plus (Marketo, Salesforce, Mutiny, Qualified, etc)
  • Proficiency with the GSuite and Zoom
  • Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Well-organized and detail-oriented
  • BA/BS degree or higher

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.