Careers

Who we are looking for:

The Email Marketing Specialist will work with an elite marketing team to create full email campaigns from brainstorming a concept to checking the revenue-driving analytics after the send. This role will create innovative emails, build impressive templates, and run A/B testing.

What you will do:

• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Work with analytics and marketing to create both monthly and automated email campaigns to improve dealer engagement with a level of customer awareness and what success looks like.
• Work with design to build and optimize email templates.
• Support multiple business units with developing and scheduling promotional emails.
• Create key dashboards and overall rhythm to reporting and review of data.
• A/B Test different email aspects to improve engagement.
• Build out segments based on campaign needs.
• Proofread emails for clarity, grammar, and spelling.
• Develop and modernize existing email templates as necessary.
• Maintain high email deliverability and sender reputation.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
• Work to grow the leads email list.
• Perform additional duties as assigned.

What you will need:

• High School or GED required
• 4 Year / Bachelors Degree - preferred

• 3 year(s) Managing execution and strategy of robust email marketing platform(s).
• Ability to read, write, speak and understand English.
• Experience with ESP WYSIWYG content builders - HTML experience a plus
• Proficiency in marketing automation/journey building tools
• Familiarity with analytical and database tools like Tableau/Mixpanel.
• Excellent written communication and copywriting skills
• Ability to execute with quick turnarounds
• A keen eye for details and spelling mistakes
• Photoshop / Design skills a plus
• Ability to collaborate as a team a must
• Willingness to adapt and learn
• Experience in the automotive or B2B environment is a plus

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