Who we are looking for:

We are seeking a Lead Brand Manager to support business unit growth. They will be responsible for collaborating with the business unit to strategize and execute all related marketing efforts to support growth and marketplace vibrancy.

The best fit candidate will be able to demonstrate deep experience, proven success and thought leadership around three primary areas of focus:

• Transactional Marketing: Experience driving effective promotional programs including segmentation for targeted campaigns.

• Product Marketing: Support the marketing of new product feature releases including participating in the definition of the UX experience/journeys and related content development.

• Brand Marketing: Ownership of a comprehensive marketing plan measured against business unit KPIs. Marketing plan will leverage the following marketing channels including digital, web, email, social, PR and flyers. Internal communication selling support including battle cards and other sales collateral.

The role will require both refining and evolving how we talk about our services and capabilities as well as when and where we introduce specific offerings into the customer journey. Initial work will include developing marketing campaigns that will target existing ACV marketplace customers who are not using incremental services while increasing attach rates/wallet share for current customers. As a member of the Marketing Team, you will interact with departments across the organization including close collaboration with our data/analytics, product & technology, operations, and finance teams. This role reports to the Director, Brand Marketing.

What you will do:

The Lead Brand Manager will lead with an analytical data-based mindset. They will establish clear KPIs and measure all campaigns and efforts against established metrics. This work will require collaborating with team members outside of the marketing team to define the product offering and then collaborating internally with marketing team members to build out comprehensive marketing plans to support the promotion of the product/service. Ownership includes establishing key segments, developing associated KPIs and monitoring and reporting on these metrics. The metrics will drive continued refinement of marketing planning and presentation of the offering. This individual will be highly proactive, driven and able to push projects through with tenacity and rigor. They will be a problem solver at heart with a strong project management mindset.

• Manage full project life cycle from establishing segmentation, ideating campaigns, deep-diving on data to estimate size and impact, creating and communicating collateral, monitoring impact and exceptions, staying tightly aligned with partners, documenting results, and creating a feedback loop of learnings into future sprints and product feedback.

• Measure and manage campaigns and promotions assessing impact on acquisition, retention and portfolio growth to impact wallet share for ACV Auctions.

• Lead marketing efforts for ACV Capital to acquire, grow and retain the customer portfolio.

• Tightly manage the branding and presentation of the product across the full customer lifecycle.

• Set and run consistent check-ins with the project team to ensure work is delivered on time.

• Manage projects from start to finish, coordinating with cross functional teams to hit milestones and complete projects in a timely manner.

• Lead all marketing and communications planning related to each product/campaign launch.

• Manage marketing budget expenses.

• Coordinate with marketing team channel owners to ensure flawless execution of creative and necessary channel marketing as dictated by project plan (ie. direct mail, ppc, social media, etc.)

• Work closely with marketing leadership to build program strategy and prioritization.

• Assume responsibility for the program’s people and vendors.

• Complete post-mortem on all product launches, preparing final report for stakeholders and leadership.

• Manage and monitor KPIs post launch for further refinement and improvement.

• Resolve projects’ higher scope issues.

• Perform additional duties as assigned.

What you will need:

• 4+ years' experience in a marketing planning role creating comprehensive marketing plans including all marketing channels

• Bachelor’s degree in Marketing preferred

• Proven experience managing full marketing programs and product launches

• Understanding of project/program management techniques and methods

• Outstanding leadership and organizational skills

• Excellent communication skills

• Proven problem-solving ability

• Maintain positive relationships with all team members

• Proactive mindset

• Growth mindset, a deep sense of ownership for projects

• Organized with the ability to manage numerous projects, tight turnaround times, scheduling conflicts, revisions and technical challenges effectively

• Ability to respond effectively and appropriately to feedback

• Additional experience considered a plus:

  • Automotive Floor Planning

  • B-to-SMB

  • Two-sided marketplace

Compensation: $107,000 - $125,000 annually. Please note that final compensation will be determined based upon the applicant's relevant experience, skillset, location, business needs, market demands, and other factors as permitted by law.